Every diamond sold at The King's Jewelers is graded by one of our GIA trained staff. This includes diamonds that have been certified by one of the reputable labs, GIA or AGS. We take that same diamond and re-grade it in our own lab in order to verify the accuracy of the lab certificate. We know that a diamond might sound great, but in fact often can be misrepresented. We have then taken on the responsibility of grading the diamonds ourselves in order to protect you, our client and friend.
In addition to grading and re-grading all diamonds, we run a complete light performance evaluation on each diamond over 1/4 carat. The goal when a diamond is cut is for all the light that goes in the top of diamond to reflect back out to the viewer’s eye. Light return is what makes a diamond sparkle and requires symmetrical faceting and precise polishing. The evaluation is done using the Angular Spectrum Evaluation Technology (ASET), a proprietary machine only available to American Gem Society Jewelers. Using the colors of red, green and blue, the ASET provides a unique “thumbprint” of your diamond, documenting its light performance and beauty. As opposed to the old method of measuring angles and proportions, the ASET allows us to measure what matters most – how brilliant your diamond is.
With our in-store diamond lab and GIA gemological training, we do everything possible to ensure your diamond purchase is based on thorough knowledge and complete information - all guided by one of our experts. As our client, you trust us to provide honest and accurate diamond grades. We owe it to four generations of family and clients to provide those grades, for you.
Our travels to Israel provide us the opportunity to find diamonds that meet our stringent requirements and also afford our clients the chance to put in special requests for us to become their personal shoppers and expand our search for their perfect diamond. So whether you want a sparkling round brilliant diamond, a uniquely colored diamond or an unusually shaped diamond, we will comb the world to satisfy your diamond craving.
So often jewelers talk about traveling to buy the best and brightest diamonds at the lowest prices, yet it's not that easy. To get into the truly wholesale places like the Diamond Bourse in Israel requires that you meet specific criteria, and once inside, you need to know who to visit. We've done the work and have built the relationships. We get the unique opportunity to sort through thousands of diamonds, worth millions of dollars, choosing only the best.